Mobile Supporting Omnichannel Retail Pt.2 (Video)
In order to sustain an omnichannel strategy, you need to account for every sale your company makes. That means being able to access payment data from any and every solution that records customer purchases.
How does mobile fit into all of this? Suppose a customer buys an item through your smartphone app. When the transaction is complete, the app delivers the customer's shipping address to an inventory management system. Logistics personnel then access the IMS to track the customer's purchase throughout the delivery process.
Supporting this level of communication doesn't involve waving a magic wand. Every system your employees access to organize shipments must be integrated with your mobile app. If you want to learn more about how this can be done, check out the case study here.
Thanks for watching!